Trade
Seal of approval around sustainability – how to stay on top of things
Sustainability is an important purchasing argument for many consumers. But which seals are recommendable here and where does the customer get the information?
September 23, 2019
Sustainability is becoming increasingly important for customers
Consumers are attaching ever greater importance to the aspect of sustainability in companies. Accordingly, this also influences consumers’ purchasing decisions.
September 20, 2019
Above all, online trading makes life difficult for many small business owners. With the right strategy, smart ideas and above all together, success can be achieved.
September 20, 2019
The company Lässig looks back at many years of experience in the children’s fashion market in the field of customer satisfaction. In an interview with Luna Journal, Stefan Lässig, Managing Director, e…
September 19, 2019
In conversation with Lillydoo and Social Media - Founder Gerd Kullack
Social media plays an important role for many start-ups. This also applies to the young diaper company Lillydoo, as managing director and founder Gerd Kullack reveals.
September 12, 2019
The long-established company Feiler is regarded worldwide as the leading manufacturer of high-quality bathroom textiles. Also for children. All products are produced sustainably. Luna Journal spoke wi…
September 10, 2019
Cybercrime poses major problems for businesses
Five out of six victims do not know who is behind digital attacks. German industry suffers billions of dollars in damage from cybercrime.
September 9, 2019
The label Pimpilotta was founded by Dr. Jana-Maria Lehnhardt, who wanted to specialize in a niche product. The managing director of the accessories brand spoke to Luna Journal about sales and her mark…
August 8, 2019
The sustainable children’s clothing company Frugi was founded 15 years ago by Lucy Jewson and her husband Kurt. Luna Journal spoke with Lucy Jewson, co-founder of Frugi and Hugo Adams, CEO, about the…
July 30, 2019
Amazon must be fairer with the merchants who sell their products on the online marketplaces. Andreas Mundt, President of the German Federal Cartel Office, has announced this.
July 29, 2019
US American small businesses allowed to sell on Alibaba
The Chinese online platform Alibaba.com makes it possible from now on also small enterprises from the USA to sell with them. This was announced by the company on Tuesday. With this attempt they want t…
July 25, 2019
Peek & Cloppenburg reacts to changed buying behaviour of customers
In order to be successful in retail, the customer’s wishes must be taken into account. Through digitalization, customers are used to the fact that the desired product is always immediately available….
July 19, 2019
Emil & Greta - the concept store with a certain mixture
Online trading does not make it easy for stationary trading. In order to survive in the market, traders have to stand out from the crowd from small shops. Jessica Simon, Head of Purchasing & Marketing…
July 18, 2019
Hevea - pacifiers for a better environment
The world massively exposed to harmful effects of plastic. The Danish company Hevea has set itself the task of counteracting this and producing plastic-free soothers made of rubber. 100% natural and 1…
July 18, 2019
On 8 July, the Red Dot Award was presented to the best designers and manufacturers of the year. The Red Dot Award has established itself internationally as one of the most coveted seals of quality for…
July 16, 2019
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