7.3 billion euros were spent on baby and children’s equipment in Germany last year. This means that this market grew only slightly by 50 million euros. Overall, Germans spend less per child.
November 25, 2019
The shop for furniture for babies and children is on the move. Jens Kerschling, Managing Director of Arthur Berndt, reveals what it takes to be successful.
November 12, 2019
Children’s beds must be especially safe. Öko-Test has tested 14 mattress manufacturers. Almost every second one fails. Four are even so soft that babies could suffocate. The cheapest mattress was howe…
October 17, 2019
The globally relevant issues in society such as sustainability, e-mobility, digitization and design standards are also reflected in the worldwide hardware trends in 2020. Increasing environmental awar…
September 19, 2019
Maxi-Cosi has made a name for itself worldwide as a manufacturer of car seats and strollers. Now the brand is expanding its range with a new home collection. Thanks to three new products, Maxi-Cosi no…
June 25, 2019
Recently, Childhome, the Belgian manufacturer of baby products and furniture, organised its second successful International Press Day in its Belgian offices. The company invited journalists from all o…
June 11, 2019
Luna Journal spoke with the Minividuals founder Elena Schimmel about her path to independence and which success factors play a decisive role. In an interview, she reports on sustainable manufacturing,…
April 25, 2019
The German Society for Consumer Studies has taken a closer look at the changing table radiant heaters. Among the seven models tested, the Reer FeelWell1926 won the race.
March 29, 2019
For safe sleep in young children, experts recommend the use of baby sleeping bags. By using a sleeping bag, the risk of sudden child death can be reduced by about more than twenty percent. Öko-Test te…
October 11, 2018
Since fall 2017, there has been a standard for children’s mattresses that defines the standards by which safety can be measured. For example, DIN EN 16890 regulates “Safety requirements and test metho…
October 4, 2018
Parents annually spend over 400 euros on children’s furniture. Luna Journal asked around in the industry to find out which shapes, colors and materials have the highest sales potential.
September 21, 2018
From the very beginning, Cybex has relied on the cooperation with famous brand ambassadors. The hardware manufacturer uses the Celebrity Endorsement brand strategy in a targeted manner to increase sal…
September 20, 2018
It all began in 2013 with two moms sitting at a coffee table, thinking about transforming ordinary home and kids’ room decorations into unique pieces with a personal and creative touch. The idea of A…
September 19, 2018
After the successful launch on the German market, UPPAbaby goes one step further - new designs and a car seat arouse curiosity for 2019. At Kind + Jugend the entire range can be discovered up close.
September 19, 2018
Horizontal climate channels, gel foam and even box-spring mattresses: The market for mattresses for children is on the move. Luna Journal spoke to three exhibitors at the Kind + Jugend about their inn…
September 11, 2018