Trends
Social media expert gives tips for successful social media marketing
For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd…
December 12, 2019
Toy trends are Toys for Future, Digital goes Physical and Be You
The International Trend Committee of Spielwarenmesse has announced the most important impulses for the sector. Sustainability, individuality and reality characterise the toy trends for 2020.
October 28, 2019
Start-up area celebrates premiere at Kind + Jugend
For the first time this year, there will be a trade fair area for new ideas and concepts. A great success, as the start-up area is already fully booked at its premiere.
September 19, 2019
Licenses - iconkids managing director Axel Dammler sees great potential
iconkids & youth international research GmbH collects market data on licenses. The managing director reveals some insights in the Luna Journal.
September 17, 2019
Theme parks are becoming more and more important for brands
They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.
June 4, 2019
Maxi-Cosi has developed a digital tool for the retailer
The child seat and pram manufacturer Maxi-Cosi has developed its own app to strengthen the stationary specialist trade. The digital tool enables specialist dealers to call up all information on the en…
May 28, 2019
Zara and H&M decline in the ranking of the most valuable retail brands
The Kantar Institute has published the second edition of the 75 most valuable retail brands (BrandZ Retail Top 75). It shows that Amazon held its top position (USD 315.5 billion) ahead of Alibaba. In…
May 21, 2019
Prams of the future - pushing your child with motor drive
Emmaljunga and Cybex are launching their first motorised prams this year. Luna Journal reports on the prams of the future.
January 17, 2019
eBay Retail Report reveals the most popular toy brands 2018
For the second time, the ebay Retail Report provides insights into the online shopping behaviour of ebay customers and shows, among other things, which product groups were particularly popular in Germ…
January 10, 2019
Digitalisation in retail - What can we expect in 2019?
Even in 2019, trade will not be able to avoid the current issue of digitalisation. The necessary measures will be confronted above all with time problems. The toy industry remains positive.
January 8, 2019
Sustainability is becoming increasingly important for customers
A study by Facit and Serviceplan showed that consumers are paying more attention to whether a company assumes social responsibility. In this study, 69 percent of consumers stated that the aspect of su…
December 20, 2018
German Design Award 2019 - The winners in the category Baby and Child Care
Once again this year, the expert jury of the German Design Awards, awarded several winners in the field of baby and children’s products. They impressed the jury with their innovative product design. T…
December 6, 2018
Customer Experience: How companies can create experience-oriented shopping worlds
If you want to inspire your customers and retain them for the long term, you have to create shopping experiences in your online shop. The ECC Cologne has now examined how a personal online consultatio…
November 29, 2018
Toy Trends for 2019: Movement, Surprise and Retro Elements
What do customers want? The TrendCommittee of the Toy Fair knows the answer. Movement toys, wonder bags and toys for adults will therefore be the toy trends for 2019.
November 27, 2018
Unmanned retail shops as the future of stationary trade?
In other countries, there are already businesses that do almost without personnel. A model that can also be implemented here?
November 16, 2018
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