Trends

Uniqlo and Sesame Street, Adidas and Dragon Ball Z, Wood Wood and the Mumins - more and more brands are relying on profitable cooperations and the media hype of current film and series classics. About…

November 13, 2018

Last year, Germans spent around 100 million euros on remote-controlled toys. Vehicles around the successful Cars licence are particularly popular in the model industry.

October 25, 2018

Every second consumer uses voice control. There is still a reluctance to make purchases with voice commerce because of technical barriers and data protection. Experts forecast a multi-billion market.

October 17, 2018

In Germany there are more and more rental services for baby and childen’s toys, clothing or outfitting. In addition to established providers such as MeineSpielzeugkiste.de and Kilenda.de, more and mor…

October 11, 2018

Buying products and services online has long been part of everyday life. 80 percent of Germans shop on online at least once a month, primarily with German providers. A study by the financial services…

October 8, 2018

On 20 September 2018, the best online shops in Germany 2018 were honored in Berlin. In the child & baby category, Mytoys.de, Babymarkt.de and Baby-Walz.de are among the consumer favorites.

October 8, 2018

Teenage fashion is booming. In the first quarter of 2018, the market for youth fashion increased by a whopping 29 percent compared with the first quarters of the two previous years. This is the result…

July 24, 2018

If you want to succeed in the licensing market, it’s best to use Unisex themes or the boys’ favorites. In the current Kids License Monitor, Frozen is only one of the top ten licenses primarily aimed a…

June 14, 2018

Licenses have become indispensable for many companies and are increasingly contributing to total sales. Kathrin Brandhorst, Country Director of Universal Consumer Products Germany talks to Luna Journa…

June 14, 2018

Born between 1980 and 2011, consumers influence society and markets with their very own demands on life and thus shape the future of retail. Adapting to the needs of these generations is worthwhile an…

May 31, 2018

Christian Klammer and his wife Dr. Jana-Maria Lehnhardt run the retail store “Schuhtingstar” in Starnberg. Together they have developed a shoe configurator for children’s and women’s shoes that combin…

May 24, 2018

Less than one percent of clothing is recycled, as the Measuring Fashion Report shows. In contrast, companies such as Nike, H&M, Burberry and Gap have now signed an agreement to improve the fashion ind…

May 22, 2018

Karstadt Warenhaus GmbH is expanding its strategy and now offers its customers a special purchasing service. The company is thus entering the curated shopping business. Karstadt also confirmed its ent…

April 19, 2018

No company can avoid digitalisation without fear that it will no longer be able to keep up with its competitors. Many companies want to drive their business forward again with new strategies and innov…

April 18, 2018

Vaude has set itself the goal of completely removing harmful chemicals from its entire supply chain. With the new Spring/Summer 2018 collection, the German manufacturer of outdoor clothing has come on…

April 12, 2018