Family Life

They generate billions in sales and amusement parks are also experiencing rising numbers of visitors. After Lego, Playmobil and Disney, Mattel now also wants to rely on this means of customer loyalty.

June 4, 2019

For the second time, the Friedhelm Merz Publishing house is awarding an innovation prize for board and card games at SPIEL ’18, the world’s largest games fair. Now the publisher has announced the nomi…

September 17, 2018

The baby and children’s fashion label nyani and the parents’ Playdate-App BARRIO launched their children’s concept store in Munich’s court on May 4, 2018 with an unofficial opening for customers. From…

May 8, 2018

The Germans spend more than 7.2 billion euros a year on equipping their children and babies. This is a market with a great deal of potential, because the purchasing behavior often changes with the nex…

March 20, 2018

Spreadshirt is expanding its Janosch collection launched in 2015. Last year, the line recorded a 300 percent increase in sales on the Leipzig e-commerce platform. The figures and motifs of the German…

December 19, 2017

The Latvian designer Zīle Dāvidsone launched her brand, Briah, this year. The young label kind of is a continuation of the Dāvidsone Black Bag brand launched in 2014. With Briah, the designer now want…

December 12, 2017

Flexible working hours, company nurseries, and teleworking are paying off for employers. Family-friendly policies bring up to a 40% return on investment for companies.

December 5, 2017

Shoes made of cork or bamboo, trainers made of organic cotton and recycled PET surfaces with recyclable soles, the shoe market is also affected by demands for ecologically sustainable production. Even…

November 30, 2017

From 2 December 2017, you can buy the Steiff animals with the famous “button in the ear” from new stores in Munich, Mannheim, and Ludwigsburg. In addition to the cuddly toys, there is also a fashion a…

November 23, 2017

The billion-dollar business of networked devices in the Internet of Things (IoT) has made its way to the nursery. In this year’s Christmas business, so-called smart toys are playing a major role for r…

November 23, 2017

Baby’s nursery is becoming more digital. According to Statista, 23% of all parents have a baby monitor with camera. If these devices transmit signals such as images or sound to a smartphone, then they…

November 21, 2017

On 29 July 2017, the German Brand Award was presented to the plastic and household products supplier. Last year, OKT introduced the consumer brand keeeper as part of a brand relaunch. Honoured with th…

August 3, 2017

According to the study published on 22 June 2017, the education system is becoming increasingly equitable from the perspective of parents. Two-thirds of mothers and fathers said that educational oppor…

June 29, 2017

According to the Austrian travel portal camping.info, more than 30 million overnight stays at German campsites were booked in 2016. That is an increase of 4.3% compared to the previous year.

June 1, 2017

What is really important to families in their residential environment? And how happy are the Germans in comparison to other countries? Bonava, the largest German project developer for residential real…

May 18, 2017