The International Brands Company emerged as a subsidiary of Peek & Cloppenburg in 2014. Since then, the IB company has been responsible for production development and processes of a broad portfolio of brands from CHRISTIAN BERG to MCNEAL to Review. Kathrin Ternes, Head of Wholesale & Brands Retail at the IB Company, spoke with Luna Journal about Review Kids’ A/W 17 collection and the significance of gender neutrality.

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What do you consider to be one of the big trends for the A/W 17 season?
We see a reinterpreted “college theme” as being very big for both boys and girls. Here, it’s about the mixture of traditional and modern elements. The enchanted forest is another theme for the younger girls. Imaginative prints, such as unicorns and hummingbirds, are being used with a great variety of different techniques. The little glitter and sequin lovers will be particularly happy about this trend. But chunky embroidery, cuddly qualities, and sweet wild animals will also play an important role.

What role does gender neutrality play for your company?
None. The children themselves have different tastes. The boys are more about things that are athletic, clean, and graphic. Mix-and-match materials, cosy fabric pieces. New print techniques and washes. The girls want things to be more playful, floral, and with elaborate graphics and completely new glittering surfaces and cuddly pieces.

What are your bestsellers?
The winter jackets and jeans in all washes are very successful, especially our power-stretch denims and sweater denims, but sweater sales are also very satisfying. In general, the girls’ shirts with decorated prints and applications sell very well.

www.review-kids.de

www.peek-cloppenburg.de

All Images: Review Kids

//AO