The hype about the Pokemon Go app doesn’t know any more borders in the USA, New Zealand and Australia. Since the app has also started in Germany now, it will be interesting to see which dimension the hype about the „augmented reality“ will reach over here. Just in time for the start, merchandising products weren’t long in coming but also local stores can profit from the hype.

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T-shirts, caps, accessories and much more is already available for the users of the Pokemon Go app. completely equipped, they can go on the hunt for Poke balls and colorful characters. In those countries, in which the app has been creating a downright hype for a longer time already, an additional profitable market arouse that attracts potential customers with exclusive team discounts, for instance. Also local stores advertise with so-called PokeStops, benefits and presents for teammates.

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Displayed merchandising products are available at www.emp.de.

© EMP

//AG