Still growing: Spreadshirt continued to grow significantly in 2016. The Leipzig e-commerce platform for textile prints increased its global sales by about 9% to a total of 93 million euros.

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A major driver of growth was the DACH market. Here, the e-commerce platform achieved a 30% increase in sales. Together, Germany, Austria, and Switzerland are Spreadshirt’s largest market, followed by the USA, where the Leipzig company began an additional market offensive earlier this year.

In 2017, Spreadshirt is seeking to break the 100-million-euro sales mark

“In 2016, we were clearly focused on mobile optimization and resolving old technical problems to develop the platform further. In terms of organisation, we have repositioned ourselves with the three business areas of personalisation, marketplaces, and merchandising,” summarises Spreadshirt CEO Philip Rooke.

In addition, Rooke told Luna Journal that he plans to further expand the company’s range of childcare and baby products. Currently, Spreadshirt has 31 products for children and babies, which account for around 14% of the entire range. The product palette includes organic bibs, ruffled long-sleeve shirts, and hats.

“In the coming months, we want to focus even more on our offering. We can see that customers buy personalised gifts from us particularly for special occasions, such as the arrival of a new baby or children’s birthdays. Baby bodysuits are one of the most popular gifts in this category,” says Rooke.

Last year, Spreadshirt sent some two million orders to more than 150 countries, including new destinations such as Burkina Faso and Papua New Guinea. More than 70,000 Spreadshirt partners sold their motifs and products via white-label shops, marketplaces, and design tools. Overall, Spreadshirt printed more than four million products in 2016.

www.spreadshirt.de

Images: Spreadshirt

//RO